Shark Attacks, Deer and Artificial Lures

Tuesday, July 26th, 2011

shark

A couple of times a year we hear about shark attacks. We hear of beaches getting closed and the effect that has on tourism and the local businesses. One shark attack it seems can stop things in their tracks. From the ISAF 2008 Worldwide Shark Attack Summary, the official report on global shark attacks, there were only 59 confirmed cases of unprovoked shark attacks in 2008. (Remember that is unprovoked. If someone is provoking a shark, you had it comin’.) Of the 59 attacks there were 4 fatalities. Think of the number of swimmers around the world and of that huge number only 59 were attacked and 4 were killed. After hearing about 1 shark attack we would second guess a quick jump in the ocean. We fear sharks in spite of this small number of incidents.

When is the last time you heard about a deadly deer incident on the news? Not lately I’m sure. Every year, 150 to 200 people die in deer-vehicle collisions nationwide. Keep in mind that these are fatalities. This number is minute compared to the thousands of “unprovoked” deer car accidents…”attacks”. When is the last time you thought twice about driving down a country road because of the crazed blood-driven deer?

How does this translate to marketing, business and the web?

We fear sharks much more than we fear deer.  I’m sure we can all agree on this.  Sharks are read the rest of this article

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This post was submitted by independentMike.

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Analyzing The Hunt…or, Study The Herd For Success.

Thursday, October 21st, 2010

Google Analytics website trackingHow successful do you think you’d be on a hunt without any scouting?  Once you found a nice area to hunt with a lot of sign, you want to find a good spot to sit by analyzing all of the data; like wind direction, funnels, direction of travel, etc.  This all makes perfect sense to all of us.  Then why do we abandon the same techniques when we are trying to get web traffic? Read the rest of this entry »

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The Cheapest Marketing For Hunting & Fishing Brick and Mortar Retailers

Monday, October 18th, 2010

fishing and hunting retail marketingIt’s unfortunate that many fishing and hunting retailers are suffering in a down economy along with retailers in ever other sector.  It’s important with the holiday season approaching that fishing and hunting retailers make the most of it.  There will be increased traffic to your store and a great time to take advantage of it. There is one cheap and long-term marketing method you can easily practice, but let’s go shopping first.

Shopping for women’s clothes.

If you’re a man and your wife or girlfriend wants a certain article of clothing or designer purse for a gift, the thoughts of going to the department store to get it may cause you to break out into a cold sweat.  Read the rest of this entry »

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The First Mover Advantage

Thursday, October 14th, 2010

the first mover advantageThe first mover advantage. What is it? It can be defined as: “A sometimes insurmountable advantage gained by the first significant company to move into a new market”.  In other words, the first one to the market with and idea or product can gain such a big advantage and market share that it almost becomes a monopoly on that market.  The first mover advantage used to mean a heck of a lot more than it does now. There is one thing that helped change that landscape quickly; the Internet.

Now it’s not always about being first. Now it can be about hitting the right audience at the right time. Amazon is definitely the market leader in selling books online. They were far from the first of online booksellers. They hit the right people at the right time with the right formula of products and service. Some folks will still tell you that you can’t or shouldn’t do something because “somebody else is already doing it”. Would I want to go up against Amazon in selling books? No. Would I go up against Amazon selling a particular genre of books? Sure. There are smaller splinter markets that can be captured on book sales. How about just selling hunting books? What about going a step further and selling only Whitetail Deer hunting books? These niche markets still exist. This is where the first mover advantage still holds some weight.

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3 Steps To Drive More Traffic To Your Outdoors Website

Wednesday, October 13th, 2010

get traffic to your websiteI’ve seen it time and again, and it’s what I call the flagpole website syndrome. You build a website and are really excited about the possibilities a website can bring. You launch the website and sit by the phone waiting for it to ring (or sit by your inbox). Nothing. What happened? Your site is way cooler than your competitors. You launched your website like you run a flag up a flagpole. The flag is up there as it should be except for one thing…there is no wind to blow it. A wind blown flag that’s waving gets much more attention than one hanging limply from the pole. The great thing about the web is that you can create your own wind and not have to rely on Mother Nature.

So what are some basic steps you can take to get some initial traffic to your site? Read the rest of this entry »

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How To Get Fishing Sponsorship – 3 Steps

Friday, October 8th, 2010

how to become a prostafferAnyone involved in the fishing business either as a tackle manufacturer or fishing tackle retailer gets emails and letters from fishermen asking for sponsorship.  Typically fishermen are asking for money to pay for tournament costs or free product.  Some companies receive hundreds of these letters a day.  So how do you increase your chances of getting a sponsor?  Follow these 3 tips from the fishing tackle industry insiders and other fishing professionals.

  1. Know How To Ask. If you don’t ask for something, you’ll probably never get it…and if you don’t ask in the right way, you’ll probably never get it either.  If you send Read the rest of this entry »

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Marketing Outdoors Businesses Article Submission

Thursday, October 7th, 2010

We invite anyone to submit an article to the Outdoors Marketing website.  We want genuinely good marketing information and tips that may help others find success.

Submission Guidelines

  • Articles must be at least 3 paragraphs in length.
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If you agree to the above guidelines, please feel free to submit an article.

How To Submit A Post

To submit an article you will need to register.  This can be done by CLICKING HERE. After you complete the registration process, you will have an administration page that will have a spot for you to submit articles. Once your article is submitted, it will be held for moderation. Once through the moderation process, it will be published or declined.

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